Thursday, April 28, 2011


If there's one word to describe the new coke commercial, it is 'unBRRRable'! I guess Coke has reached the pinnacle of absurdity in advertising. What happened to the good old Coke? I used to love the jingles and the taglines of old, 'Coke is it', 'Always the real thing', etc., but now i detest Coke.
As it is, the quality of the drink has been deteriorating over the years. From a Cola, Coke is now just aerated, colured and sweetened water that is becoming more watery day by day. I seriusly doubt if there is any secret formula at all. The brand image too is being seriously diluted.
I think the best drink in the Coke stable for now is Thumbs Up (a real good feeling if you consider that it's a true Indian cola) and at least they still havn't F'd the 'Taste the thunder' image.
WTF does a random collection of people BRRRing have to do with 'Open happiness'? What sense does the advertising convey at all? I mean, show me one human being who would actually sip a cool drink, let alone coke and BRRR. I think its plain silly, childish or more appropriately college kid prank'ish' to BRRR after sipping a drink in public.
The hyped activation idea, a so called innovation, of temperature controlled igloos and iced coke is extremely forced. Falls below all standards of advertising. I thought Frooty the best at bad advertising in recent years, but I guess Coke can't stand anyone else being better at something, including being bad.
The advertising agency should be sacked for doing such shoddy work on such an iconic brand. Actually, come to think of it, the brand manager for coke should be the first to take the boot. I mean, think about it, would Harley ever put men in ballet suits on their bikes?
I am not saying that Coke has always done good work before. There's a ton of bad ads from the past too. But you have to learn from those and better yourself. Not check up to see if you can stoop any lower.
Coke! Wake up or F*** off...please!
 By the are a few good Coke ads.


Wednesday, September 15, 2010

My Song

If you please, sing my song.
Sing it loud, even wrong.
Make it heard, even Ceylon.
But sing my song, do sing my song.

Saturday, August 28, 2010

Book Review (Shutter Island - Dennis Lehane)

You like watching vivid scenes unruffle? You like letting go of self control? you love the the freezing sensation that delicately rides up your spine...causing every strand of hair on your body stand straight? Do you like being terrified beyond your understanding of terror?

Have you ever tried to imagine what goes on in the mind of a lunatic? A mind thats million times sharper than yours but doesn't work the way yours does?

Wondered how it feels to be shackled up in a straight jacket? Your body contained, your mind intimidated? Have you ever felt yourself yell about how society restrains you from doing what you best do? Like me, do you think everyone around you is crazy for looking at you the way they do?

The answers to all those questions are in that book. read it and then read it again. F**king insane as hell! 5 stars all the way.

The movie was good. The book is way better!

Saturday, August 21, 2010

Book Review (We The Living - Ayn Rand)

Very, Very deep. Gives the reader a vivid vision of USSR. Almost draws you into the midst of the struggle of the individual against the state. Makes you look at life here and now in a whole new light and to be thankful for the freedom you have.

Democracy might have its kinks, but read this book to realise how fortunate you are to be living in a democratic country. To realise how lucky you are to actually say no to a second helping of potatoes, yes potatoes, at dinner.

Both Leo and Andre are admirable characters in the novel. As usual Ayn Rand has crafted perfect beings, god like even, with these two characters. Kira, is no less intimidating either. the only thing I didnt like, or rather can't understand, is why Ayn Rand makes all her women adulterous. And why the men are always so naive to not know that their women are cheating on them until the very end.

Apart from that issue, this is one of the greatest works of Ayn Rand. A must for die hard fans and the uninitiated as well. India Search